The origin story
Maxxxim wasn't born out of a simple desire to start our own agency. Nor did we take the well-worn path of claiming, "We can do it better," "We're all about data," or worse—"We do it with AI."
No, we launched Maxxxim because of a lack—not of agencies, big or small (there are plenty), but of something else entirely. And that's exactly where our biggest strength lies.
Morgan (1990) and Jasper (1981) built their careers at some of the most renowned agencies, brands, and publishers. From global heavyweights like Dentsu/iProspect and Sanoma/DPG to national leaders like ZIGT and Conversion Company, they gained deep expertise across the entire media landscape.
Maxxxim exists because we saw a gap—and we knew how to fill it.
Before Maxxxim
Starting our own agency was never the plan. The goal was simple: grow as professionals and do great work for great brands. Because let's be honest—we're in an incredible industry.
We both climbed the ranks, gaining experience, taking on bigger roles. But the higher we got, the clearer it became—too many compromises were being made. On quality, on time, on innovation. "It's good enough." But was it? And the clients? "Well, they don't know any better." As long as EBITDA kept climbing and shareholders—public or private—got their payout, everything was fine.
Is this an oversimplification? Of course. Are we taking a jab at our former employers? Absolutely. But make no mistake—this pattern runs deep in the industry. And we decided we weren't going to play that game anymore.
And now?
And now? Enough is enough! Want it different? Then do it differently and stop complaining. We started planning in late 2023, Morgan was the first one to take the entrepreneurial leap of faith, and we launched in early 2025.
Hello World, Maxxxim is here!
Drive
We both have so much drive for what we do. Media deployment, data, reaching, touching, and getting things done. From clever yet intelligent strategy to that final extra return where you know and feel it's succeeded. That's the function of an agency. Not just a pass-through cost for the average client; an agency must add value, always, and not just at the beginning. Otherwise, the hourly rates aren't justified, and the added value at the bottom line is rubbish.
The Wish
This thinking gave birth to this wish and Maxxxim was born. A maxim; "That which states what you stand for"
The three X's? For what Amsterdam had to overcome, and that speaks volumes to us. Read about it here if you don't know - it's pretty interesting. Of course, not everyone views the association with Amsterdam positively, but as a 'little city' in the world, we still produce top-notch work. Moreover, the city means a lot to us personally, and most of the talent lives here.
USP's
Our unique selling point? It's not a catchy slogan or a flashy gimmick. It's the fire in our bellies, the relentless pursuit of excellence that keeps us up at night and gets us out of bed in the morning. Our drive for performance and quality isn't just a tagline—it's the lifeblood of Maxxxim, and it flows directly into your success.
Can we walk the talk? We're not just walking—we're sprinting. Our partners, the heavy hitters in the industry, trust us with their most precious asset: their clients. That's not just a vote of confidence; it's a roar of approval.
Talent isn't just an asset to us; it's our raison d'être. We don't just nurture talent; we cultivate it, challenge it, and watch it soar. Enter the Maxxxim Academy—not just a training ground, but a launchpad for the next generation of marketing mavens. And keep your eyes peeled for Maxxxim Lab, our playground for innovation where "what if" becomes "what's next."
We may be the new kids on the block, but we've got the street smarts of seasoned veterans. We're here to shake things up, armed with experience, knowledge, and a vision that's unshackled by corporate red tape.
In a nutshell? We're not just another agency. We're Maxxxim—where:
Back to Basics
We deliver quality at a professional level, no compromises.
High tech
BI, Data, AI—it's not just jargon, it's our foundation and yours.
Very strong network
In this people's business, we're connected to the best.
Morality
High standards, always. No explanation needed.
Still with us? Good. Because in this wild world of marketing, you'll need more than just a guide. You'll need a partner who's as invested in your success as you are.
Welcome to Maxxxim.
