Morgan and Jasper crossed paths at Zigt, a media agency heavyweight in the mass media arena. Their mission? To prove that Zigt could flex its muscles in the performance marketing ring too. Talk about a plot twist for a mass media titan.

In the summer of 2020, while the world was busy mastering the art of video calls, these two were busy landing a game-changer: CéWe Benelux. This win didn't just bring new business; it catapulted Zigt into the performance marketing spotlight. Suddenly, Zigt wasn't just about big billboards and TV spots - it was crunching data and optimizing clicks with the best of them.

Morgan and Jasper's teamwork was solid from day one, but this victory? It was the high-five moment that sealed the deal. Fast forward through a few years of plotting and planning, and voilà - Maxxxim was born.

Curious about the full Maxxxim origin story? There's more to uncover here. No gold medals or victory laps included - just the tale of two marketers who decided to change the game.