Agency
Media Agency
Maxxxim is a media agency, plain and simple. Digital native? Sure, but who isn't nowadays? Here's our twist: we harness ALL media, including the traditional stuff (because "old-school is the new cool"). Our approach? Objectives first, media second. Whether it's brand building, reach, awareness, or conversion. This is how we do it.
More
Read about our services and our approach some more. We won’t feed you a SEO-optimized story here; Because let’s be fair, those are just awful to read. And don’t do much for our publicity. If you’re triggered to know more after you’ve finished reading this bit, let’s have a coffee together. Welcome.
Martech
Martech, marketing technology, is an integral part of Maxxxim’s machinery. It’s not our standard answer to questions about how we differentiate and stand-out.
AI
A yes, and we won’t bother you much with AI (ANI, just to be annoyingly precise); we use AI because it's simply an essential part of our Tech stack. Yes, it does make things faster, simpler, cheaper, yeah, yeah, but in our view, for our industry specifically, it's not a magic wand. At least not yet. And to let everything revolve around AI, as many others do, is just exhausting. So, rest assured we’re using it like everyone else. We’re just not screaming it in your face.
The Holy Grail
At Maxxxim, it’s about people. We tend to forget that we’re working with human beings, for human beings. With Maxxxim’s professionals, for you as a client. Doing good work by adding tangible value. Knowing who you’re dealing with. Now and in the future—that is our promise, our drive.
Full-Funnel strategie
Strategy? What's that?! Just kidding, we live and breathe strategy here. Strategy is essential, but strategy without actions is just an empty buzzword.
Strategy leads to tactics, and tactics lead to actions. Actions need control, which brings us back to tactics. Still with me? (If not, don't worry - we've got a flowchart for that.) Media, marketing, paid, owned, earned, plus your website, socials, e-commerce platform—it's a complex game, and we are good at it, alongside you.
It all starts with marketing, not media, which means aligning with your business. Let's own that together first; then media follows. We want to achieve maximum growth with limited resources, mapping out the media journey with the right touchpoints, visibility, and conversion points.
And speaking of growth, let's address the elephant in the room: growth hacking. It’s not the latest buzzword; it’s been around for quite some time—and to be honest, it’s starting to get a little irritating. Achieving maximum output with limited resources? That’s just smart marketing. Think of it like discovering that chefs use salt to enhance flavor—sure, it’s essential, but do we really need to give it a fancy name?
So yes, growth hacking is part of our strategy and services. We just prefer to focus on delivering results rather than hyping up the term. After all, the proof is in the pudding—not in what you call the recipe.
Research
Research
Strategy? Very nice and important, media as well of course. But without the right frame of reference, sound research setup and number crunching, working the strategy is a bit of a pain.
Research is essential. Based on our market experience, whether it's B2C/B2B, we know. Or we make sure we get to know about it. Ultimately there's only one consumer, and that one we know quite well.
Maxxxim's got the right tools, data sources and network for both quantitative and qualitative research.
SEA
SEA, or Search Engine Advertising.
We handle everything from planning and creating ads to attributing, measuring, and optimizing paid search traffic. We work with audiences, using first-party data to create recurring touchpoints or prospect potential customers using third-party sources like CDPs.
Search traffic is driven by consumer intent, and we tap into that through search engines. We also use other media to amplify results. Our approach includes machine learning (AI) for accurate conversion attribution, allowing us to optimize keywords and ad copy.
Psst... between you and me, sometimes we feel like we're the puppet masters of the internet. But don't worry, we use our powers for good – and your ROI.
Social Media
Social media is a digital wildcard where anything can happen. Whether you discover new brands or come across the perfect product you didn't even know you needed. Remember those running shorts you just stumbled upon? Yeah, we might have had something to do with that.
When it comes to brand awareness and creating conversion opportunities, social media is not only a necessity, it's a powerhouse. While it might not drive direct conversions right away, it plays a key supporting role—that's what we call the assist.
For us, social media plays a crucial role in developing the ideal mix of media and customer touchpoints. It's comparable to a chef carefully balancing salt, pepper, and herbs to perfect their culinary creation. Whether you're targeting B2C or B2B, through paid, owned, or earned channels, we're here to cook up a storm that'll leave your audience craving more.
Video Media
Video isn’t just a standalone channel—it’s a powerful tool. A picture might speak a thousand words, but video can either be epic or miss the mark entirely (remember the Snickers commercial featuring Mr. T?).
We leverage videos across social platforms, search engines, Google, Bing, YouTube, and Twitch. It’s a must-do if you're aiming to boost brand awareness, consideration or simply leverage your conversion channels.
We provide omni-channel video solutions through Programmatic Trading, search engines, and social channels.
Trading
Why is it called (Programmatic) Trading? Because it's the stock market of attention spans - you're constantly trying to buy low and sell high, but instead of shares, you're dealing in milliseconds of user indifference. Jokes aside, it allows you to connect with audiences through rich formats that you won’t typically find on social media, and often at more competitive prices.
Our approach is audience-first, focusing on display and video campaigns across premium, native, and programmatic channels. Brand safety is our top priority, and we work to minimize media waste. Through precise targeting and media data-driven attribution, we ensure every campaign delivers the right results.
We collaborate with top-tier technology partners in the industry.
Mass Media
Mass media is our industry's bedrock – like Sterling Cooper's whiskey cabinet, it's always there, essential to the work, and gets better with age. For us, mass media includes radio, (linear) TV, print, and OOH (Out of Home). Many marketers, especially those with less experience, tend to overlook these channels, labeling them as “old-fashioned” or “obsolete.” Did we already tell you that old school is the new cool?!
Why does it get better with age then? These media channels are still highly relevant and slowly converging with digital. TV is no longer analog, but digitally controlled, in fact 1-to-1 ads are already possible through ISPs. Print maintains its value, especially among older or more academic audiences. Podcasts are fantastic, but radio still holds massive reach. And OOH? Where your brand doesn't just speak, it shouts from the rooftops. It's not wheat paste and paintbrushes anymore – it's your 24/7 larger-than-life marketing megaphone
So yes, Maxxxim is a digital-native agency. But we absolutely work with mass media because it's an essential part of a well-balanced media mix, while being often more cost-effective than digital media. You get more value for your investment —period.
SEO
SEO, or Search Engine Optimization, is crucial and has the potential to significantly boost your (media) channels' performance in the long run. The catch? It’s not a quick fix. Optimizations don’t deliver instant returns—it’s more like planting a garden than flipping a switch. Neglect it, and you’ll be watching your competitors bloom while you’re still stuck in the weeds.
However, we’re standing at the edge of a major shift. How long will Google remain the dominant force? What will the rise of AI, like ChatGPT, mean for the industry? And how will Deep Seek play into the mix? The timing is uncertain, but one thing’s clear: change is inevitable, and staying ahead means adapting before the ground shifts beneath us.
We start with thorough audits—covering off-site factors like link hygiene and outreach, as well as on-site optimizations that focus on making content both user-friendly and search-engine-friendly. Our strategy also includes building authority through content creation, filling content gaps, and boosting rankings. On the technical side, we handle everything from page speed improvements and server log analysis to responsive design, indexation strategies, HTTPS upgrades, and smooth site migrations.
SEO isn’t about shortcuts or tricks—it’s about doing the work that lasts. Want to know more about how we approach it? Let’s dig in together.
Public Relations
Public Relations is about more than just paid media. Successful marketing thrives on a balanced mix of paid, owned, and earned media. Without a solid foundation of owned content and a strategy to earn media attention, paid campaigns won't be as effective—it's like serving a gourmet meal on a paper plate. After all, why pay for something when you can earn it?
From press kits and press releases to launch campaigns and go-to-market strategies backed by paid media, we're here to help you craft compelling narratives. Think of us as your brand's storytellers, turning whispers into conversations.
Interested in discovering more about our approach to public relations?
Business Intelligence
Business Intelligence. Another buzzword that’s been thrown around and shamelessly misused.
For us, Business Intelligence is all about the systems that pull together and make sense of the data that really matters. We’ve moved beyond Big Data (so 2012) to focus on Usable Data. After all, what good is a mountain of information if you can't climb it?
Think about tools like Microsoft Dynamics, Salesforce, and SAP, or dashboard technologies such as Google Analytics, Matomo, Adobe Analytics, Tableau, or IBM Cognos. These aren't just fancy names; they're the chefs in your data kitchen, turning raw ingredients into a gourmet insight feast
Which system doesn't really matter to us—we're agnostic when it comes to platforms. While we have our preferences, any of the systems mentioned above work just as well, saving you from the hassle of costly migrations. Our goal is to help you grow, not to strip you of your money. We're here to make your data work for you, not the other way around.
For us, BI is simply a tool to fuel our strategies, tactics, and actions. Why? To drive your marketing efforts toward success.
Data Systems
Data Systems. And here's where we bust open Pandora's Box :) At Maxxxim, we're passionate about data systems because data is the driving force behind our vision, our strategy, and yours. So let's get to it.
When it comes to media data systems, we work with CDPs (Customer Data Platforms), DMPs (Data Management Platforms), ETL (Extract, Transform, Load), and DAM (Digital Asset Management). These work seamlessly alongside BI, dashboarding, and CMS (Content Management System) solutions to create a unified ecosystem.
DAM systems are our go-to for organizing and managing media assets. Through DMPs and CDPs, we track and understand our audiences, turning raw data into a goldmine of customer insights. BI and dashboards are the map to this goldmine, but like any treasure map, you need to know how to read it. That's where we come in, helping you navigate the terrain of your data landscape to strike gold.
Our ETL-driven data pool ensures all data is cleansed and stored in the proper databases, like refining ore to extract pure gold. We handle this precious resource with the utmost care, fully aligned with GDPR (General Data Protection Regulation). We also strive to ensure your data stays within the EEA (European Economic Area) when possible. When possible? Yes, unfortunately, the best tech often comes from the U.S., and that means we can't always guarantee data stays within the old continent.
Want to learn more about how we approach data systems? Let's explore your data goldmine together.
WEB | APP
You guessed it, we've also got your web and app development needs covered too. It's an essential part of any media strategy.
Whether you need corporate websites/apps, campaign landing pages/apps, or e-commerce suite integrations, we've got the in-house expertise to make it happen. No matter the size or scale—whether it's a big investment or a budget-friendly solution—we offer turnkey options to suit your needs. After all, you don’t always need a spaceship when a bicycle will get you there just as well.
We prefer working with WordPress or Storyblok for CMS platforms, always opting for a headless setup for speed and security. For e-commerce, we rely on Adobe or WooCommerce—because smooth, reliable performance is non-negotiable.
